How to Repurpose Video Content into 10 Social Media Assets

Creating one stellar video takes so much time and effort. That’s why repurposing one video on different platforms is a smart move. It will help you to reach maximum platforms and save a lot of your time and energy. It will increase your brand’s presence on different platforms.

In this blog, we will discuss the “10‑step repurpose roadmap” step by step.

 

🎯 Why You Should Repurpose Video Content

 

Increase ROI: One video can be shared in multiple formats,long-form, short clips, audio ads, and more.

Save Time & Money: Creating once and sharing everywhere is a smart move and saves you a lot.

Keep you consistent: Repurposing will boost your strategy and keep you consistent.

Reach New Audience: Audiences are not the same on every platform, and every format attracts a different segment of the audience. 

 

How to Repurpose Video Content into 10 Pieces of Content

 

1. Check Your Core Video

Core video is the original video that is going to be repurposed. Core video needs to be so solid and well-produced. It should deliver a clear and concise message. There is no purpose for repurposing a video that itself is useless. You should put all your efforts and budget into the original video.

 

2. Create 5 Short Social Media Clips

People have short attention spans. Everybody loves to scroll. It is very difficult to keep them engaged. Pick 5 engaging moments: quotes, surprise, and stats, convert them into short-form video content perfect for Reels, TikTok, and LinkedIn.

 

3. Use them as Stories 

Use your short clips as stories on Instagram, Facebook, or LinkedIn.Make them creative by adding stickers, music, or behind-the-scenes footage. You can also save them as highlights so people can watch them anytime.

 

4. Create Text Posts & Blog Posts

Don’t rely on video content to do it all. Transform the video’s key points into written form. Use them as posts on LinkedIn or Facebook. Turn the main message of your video into a blog or an article. You can also add a video to your article.

 

5. Launch a Webinar or Live Stream

You can use the same video content to create a webinar or livestream with interactive Q&A. It’s a great way to connect with the audience. Launching a webinar is one of the best ways to remove the doubts of your audience.

 

6. Compile a “Best Of” Reel

Now that you have made all those short clips. Put your best shorts together and stitch them into a highlight reel. These kinds of reels are highly engaging and interesting. It’s easy to share these videos.

 

7. Create a Podcast Episode

Podcasts are so much in trend these days. You can turn a core video into a podcast by extracting its audio. Add intros/outros, and you can host these podcasts on multiple platforms and reach many audiences. 

 

8. Run Paid Ads

For paid traffic. Use short clips or 15-30 second clips as meta ads, YouTube or Facebook. You can include strong CTA like “Watch the full video, which can nudge viewers to your site or landing page.

 

9. Share Testimonials & Success Stories

Take a separate piece of client quotes, success stories, and feedback, and make it into a separate content. And these testimonial videos will build customers’ trust and will improve your brand’s credibility. You can use them in your social media platforms, newsletters, or use them in your ads.

 

10. Build an Email Series

You can create a drip campaign by using small parts and key ideas from the original video. Attach the full video link in your email so that people are encouraged to watch your full video by clicking that link. People will watch the full video only if your drip email has a perfect video part.

 

SEO & Audience Benefit

By repurposing videos, you can increase the footfall, reach, and engagement through different platforms.

Hubspot reports that you can generate 3x more leads than usual by repurposing video.

 

Final Thought

In a growing digital world, where demand for video is increasing, the ability to repurpose video is a smart and essential strategy. Repurposing is a smart choice; not only will it save you money, but it will save your time as well.

Collaborate with Vastvik Film, one of the leading production houses across pan-India, with over 15 years of experience in video production.