How Virtual Tours Can Boost Customer Engagement

Discover how virtual tours can turn viewers into customers.

 

In today’s fast-evolving digital world, businesses are more focused on bringing an innovative way to stand out among their competitors. Virtual tools have emerged as the most powerful tool to connect and engage with the audience. It gives an engaging experience to the viewer.

Virtual tour videos help in building trust and increasing engagement rate. It is equally important for all the businesses – restaurant, real estate, hotel, or educational institute.

 

What Are Virtual Tours?

 

The virtual tour is a complete 360-degree visual experience. That gives viewers the experience of exploring the space as if they are physically present. Virtual refers to something that is not physically present, and it is created or can be experienced through technology. They are so much in trend because they are easily accessible, anyone can experience it online and from the comfort of their own home.

They are very beneficial to tourism, hospitality, education, and the real estate industry. There is not even a comparison between static images and 360° tours. Static images don’t connect emotionally with viewers, and they also do not provide an experience.

 

Why Virtual Tours Drive Higher Engagement

 

1. They Build Trust Instantly

 Digital tours increase transparency, customer loves that. With a virtual walkthrough, you provide them the power to explore your offering without filters. This transparency drives openness and results in increased purchasing decisions. It builds trust and credibility.

2. They Increase Time on the Website

Virtual walkthrough encourages users to interact, engage, and explore your website. They are highly engaging and keep viewers engaged for a longer duration on your website. This will also increase your SEO ranking.

 

3. They Make You Stand Out

Digital tours are an amazing way to stand out from your competitors. They make you unique in this crowded market. Virtual tours are engaging content that leaves a lasting impression on the viewer’s mind. 

 

4. They’re Shareable

The best thing about a 360-degree tour is that they are easy to share, and people love to share them. A high-quality virtual tour is more likely to be shared on social platforms and messaging apps, which will provide organic traffic and give your brand organic reach.

 

5. They Work 24/7

Your office might close at 8 PM, but your digital tour is also available online. Potential clients can explore your brand anytime and anywhere. This will also improve your accessibility. These tours are a one-time investment. Customers can also have a look at the surroundings through these tours.

 

Who Can Use Virtual Tours?

 

• Real Estate Developers – to give buyers a complete look at the property and its surroundings.
• Hotels & Resorts – to allow potential buyers to have a complete look at the amenities and comparison with other hotels and resorts.
• Educational Institutions – Build trust with the parents 
• Retail Businesses – to access the store environment.
• Healthcare Facilities – building trust of patients by walkthrough of clinics and hospitals..

 

According to Think with Google, virtual tours are a proven digital marketing asset and are twice as likely to generate interest. Digital tours are not just visual tours; they are a very important marketing asset. They have been proven to increase web traffic.

 

Vastvik Films: Your Partner in Creating Powerful Virtual Tours

 

If you are looking for high-quality virtual tour video, collaborate with Vastvik Films, which is a leading video production house across Pan India, with over 15 years of experience in creating videos.

Also, go through our previous blog where we have explained how you can repurpose one video content into multiple platforms. Click here.

 

Final Thought

 

Digital tours are no longer an innovative marketing tool, but it is a necessity now. Their are higher chance that your competitors have incorporated 360-degree video tours as their marketing strategy. To shine in a crowd, you should also focus on virtual tours, not just because it makes you stand out, but also has a lot of advantages; it increases leads, engagement rate, and SEO ranking. 

Are you ready to take your brand to the next level with Vastvik Films?