Top Industries Using Video Marketing in India

Introduction

In today’s digital content-driven world, video marketing in India has become very important for businesses of all sizes.  As more people are watching content on smartphones and digital platforms, video content has become the best way to connect with their customers.

From small startups to industry giants, many sectors are now using video as a key way to communicate their message. If you’re looking for expert help, there are many expert production houses in Chandigarh.

 

Let’s discover the top industries using video marketing in India and how they’re booming through video marketing.

 

1. E-Commerce and Retail

For E-commerce and online shopping, showing the product is everything. Videos allow brands to show how a product works, its features, uses, customer reviews, and guides. Videos build more trust than photos. Customers get satisfied when they see a product video, as it provides them with a true video of the product.

➤ Popular video types:

• 🔹Product demo videos
• 🔹Unboxing & review videos
• 🔹Instagram reels & video ads

 

2. Real Estate

Real estate companies in India are now using videos to help buyers explore the better look of properties without physical visits. From drone shots to guided interior tours, video content gives people the feeling that they are truly or physically exploring the spaces, which is not possible with photos alone.

➤ Popular video types:

• 🔹Property walkthroughs
• 🔹Project launch videos
• 🔹Builder interviews

 

3. Education and EdTech

Video has transformed the education sector completely. Many courses are now being offered online and which is not possible without videos. Students and parents are equally interested in watching videos of educational institutions. Parents feel confident about the quality of education they will be providing, and they can also see virtual tours of the campus and its surroundings.

With the rise of hybrid learning, video marketing in India is now vital to the education sector’s growth.

➤ Popular video types:

• 🔹Faculty introductions
• 🔹Demo class recordings
• 🔹Success story videos

 

4. Healthcare & Pharma

Videos are very important for healthcare businesses. It builds trust, transparency, and confidence in people. Doctor’s interviews, Health insurance policy explainer, treatment explainer, and patient stories help make information simple and easy to understand.

➤ Popular video types:

• 🔹Hospital walkthroughs
• 🔹Doctor profile videos
• 🔹Patient testimonial videos

You can read more here – How video marketing is boosting Healthcare brands.

 

5. Hospitality & Food

High-quality visuals of food, ambiance, and service are creating strong emotional connections with customers. Video marketing is essential for the hospitality and food industry. Virtual tours of the hotel rooms and the surrounding area build trust with customers.

➤ Popular video types:

• 🔹Chef and kitchen clips
• 🔹Food plating videos
• 🔹Ambience and event highlights

 

6. Technology & SaaS

The tech world is very hard to explain, and it’s very confusing and complex, but video makes this complexity into simplicity. They need videos to make people understand their services, what they offer, and the technicalities.

➤ Popular video types:

• 🔹Animated explainer videos
• 🔹Product walkthroughs
• 🔹Client testimonial videos

 

Why Video is a Must-Have in 2025

91% of businesses use video as a marketing tool, and 89% report a positive ROI (As per Wyzowl’s State of Video Marketing Report). For this reason, many businesses and almost all industries are giving so much importance to video marketing.

 

Final Thoughts

Videos are equally important for all industries. It’s now important to understand that it’s not just a fancy trend but is necessity. Video helps to build trust and credibility for your brand. It will also improve your engagement rates, which static alone can never do.

📞 Ready to start your video journey?
Visit Vastvik Films, a leading production house in India.