Social Media Video Trends Every Indian Brand Should Follow

Introduction

In today’s digital landscape, social media video trends in India are rapidly increasing, and those brands that have realised its importance are enjoying its benefits. Video has become the king of marketing. Every brand should align its marketing strategy with current trends.

 

Here are the top video trends that every brand should follow:

 

1. Short-form videos are very popular

In India, people spend so much of their day watching videos on smartphones. That’s why creating short-form videos will help you to achieve good reach, shares, and likes. Brands are now making trending videos for their social media platform to receive high reach and shares. These videos are usually of (15-60) seconds and are fun and easy to share. These videos can be informative, entertaining, funny, product demos, product benefits, behind-the-scenes, or relatable humour performs very well. Platforms using these videos are Instagram, YouTube, and Facebook.

 

2. Interactive Videos Are on the Rise

More brands are using interactive video formats and witnessing an increase in engagement and reach. These videos include things like polls, swipeable choices, YouTube live, and live Q&A sessions on platforms like Instagram and YouTube. These videos build a strong two-way conversation between you are your viewers.

 

3. Regional Language Videos Drive Deeper Engagement

In India, there are so many languages being spoken. Creating regional language videos in such an environment will help you boost your marketing game. Video marketing trends in India show that audience response is better to content in their regional language. 

🔗 Discover insights from Statista on how language preference can shape YouTube consumption in India.

 

 4. Emotional and Value-Based Videos Work Better

Emotional stories and relatable content perform so much better. For example, Amul campaign’s short videos, or Tata tea ad campaigns, often tell meaningful stories, start conversations, and leave a lasting impression.

 

 5. User-Generated Video Content (UGVC) Gets Priority

Nowadays, customers are so educated and aware that they don’t buy your product blindly. They want to be sure before using any product. Trust is currency in marketing. UGCV videos will help your brands to build trust with the audience. Brands are encouraging their buyers to share their product experience through reels and reviews. UGCV videos not only save you costs but also help you to build your Brand credibility.

Read our previous blog here: User-Generated Video Content: Should Indian Brands Encourage It?

 

6. Silent Videos and Subtitles Are Essential

Mostly Indian people watch videos with the sound off, especially at night while commuting or at work. Subtitles also help people to understand your content if they don’t understand your language. It will increase your video reach to different nations as well.

 

 7. AI-Powered Personalization Enhances Results

Brands use AI to create personalized videos, scripts, and subtitles. Not just in video generation, AI tools also help you to edit, content scheduling, and performance tracking. AI is so much in trend, and all industries are giving so much importance to AI content.

Final Thoughts

To stay active and competitive, every Indian brand must keep along with social media trends. You can increase your reach, engagement, and profits with these trends. Try to add short forms, UGVC, and emotional, regional content more in your marketing strategy.

Want to create an amazing Social Media video?

Contact Vastvik Films, a leading production house in India with over 15 years of experience in creating video-related services.