User-Generated Video Content: Should Indian Brands Encourage It?

User-generated video content is not just a trend; it has now become a powerful movement. Indian customers are no longer watching content, but they are creating it, from unboxing videos to product usage videos, they are creating viral reels, and they create more than just review videos. They create genuine videos about your product, and they are brutally honest about it, whether they like your product or not. But the question remains: Should Indian brands encourage customer-generated video content?

 

Let’s first deeply understand what user-generated video content is:

 

What Is User-Generated Video Content?

 

 User-generated video content refers to any video content created and shared by real users or customers. In countries like India, where smartphone usage and video consumption are skyrocketing, user-generated video content will work best. These videos can be in the following forms:

• ➤ Product review video
• ➤ Product demo video
• ➤ Testimonials
• ➤ Experience Videos
• ➤ Event Videos
• ➤ Social Media challenges

 

Why Indian Brands Should Embrace It

 

1. Builds Trust and Authenticity

Today’s consumers are so intelligent and smart that they are tired of polished and overly scripted ads. They want real voices and personal experiences. User-generated video builds trust and provides authenticity. People want to be extra sure before trying out a new product or service.  92% of consumers trust UGC (User-generated content) more than traditional advertising. (According to Nielsen)

 

2. Boosts Engagement and Reach

Customer-generated video content is highly shareable, and it performs better than branded content. When user create videos, they encourage their friends to like, share, and comment on their videos, which will indirectly increase the reach of your brand too. This organic reach will save you a lot of money on paid campaigns. As a creative video agency, we have seen clients experience a 2x engagement rate compared to paid advertising.

 

3. Cost-Effective Content Creation

Professional video shoots are costly, but they are equally important. You can’t ignore them and completely depend on customer-generated videos. For other videos like testimonials, reviews, or reactions, you should motivate users to contribute, which will help you save your budget. You can partner with a trusted and talented video production house in India, which often combines professional and user-generated content for the best results.

 

Tips for Encouraging User-Generated Video Content

(UGVC) in India

 

Not every user is interested in creating video, but you should always encourage them. Here’s how you can encourage them:

 

▪️Run a Video Contest

You can run a video contest where you can ask your customer to share their experience or create a video about your product or service. Offer them discount coupons, and it will encourage them to create videos.

 

▪️ Feature User Videos on Your Platforms

When customer see their video on your website or social media platform, they feel valued and motivated. It builds connection and loyalty. It will also encourage others to participate.

 

▪️ Guide (But Don’t Script)

You can give a basic briefing to them, like creative direction, theme, or video format, duration, but don’t script; keep space for personal style and creativity. Authenticity always shines.

 

When to Use Professional Help

 

Video content is always incomplete without professional help. Not all video content can be user-generated. For product launches, explainers, and high-conversational assets, it is important to work with professionals. They maintain consistency, quality when blending UGCV with professionally crafted content.

 

Final Thoughts

 

User-generated video content is a powerful tool for Indian brands. It builds trust, drives leads, increases engagement rate, and increases the authenticity of your brand. UGVC should be smartly paired with high-quality branded videos for outstanding results.

For your professional video-related requirements, you can partner with Vastvik Films leading production house across pan India with over 15 years of experience in creating high-quality videos.