Popular Short Video Trends in India

Short video trends in India are no longer just entertainment; they have become a necessity. India has dramatically changed the way it consumes content. People watch short-form videos on Reels, YouTube Shorts. Viewers and creators are spending so much of their time on short-form content. Short, punchy videos are the most powerful marketing tools for Brands and creators to get noticed. 

Reels are leading India’s short-form market. (According to a recent Industry study)

 

Why Short Videos Dominate India’s Digital Space

The Indian audience loves entertaining, informative, and engaging shorts. With rising mobile phone usage and decreasing attention span, short-form videos are ruling the internet. Shorts are more engaging compared to traditional posts.

 

Popular Short Video Trends in India Right Now

• ● Micro-stories & fast edits: Bite-sized videos of 10-20 seconds with a strong hook in 3 seconds are dominating the short feeds. Quick edits increase the watching time and engagement rates.

 

• ● Regional-Language Content: The Indian audience loves to watch content in their regional language. Also, regional language videos have high engagement rates compared to videos made in the English language.

 

• ● Mini tutorials & quick tips:  Quick hacks, recipe videos, life-hacks, mini tutorials, and explainer reels work better because they build trust and deliver immediate solutions.

 

• ● Mashups & Memes: Mixing memes with popular music is so much in trend these days.

 

• ● Behind-the-Scenes & Before/After Videos: A small portion of your behind-the-scenes footage and before/after videos will help you build authenticity for your brand, especially for the creative or product-based industry.

 

• ● UGC (User-Generated Content): Brands ask customer to make video using their products; these videos help to build trust and boost credibility. You can read our previous blog: User-Generated Video Content: Should Indian Brands Encourage It?

 

• ● Shoppable Videos:  This type of reel is trending, especially for shopping brands. In this reel, viewers can directly purchase with just a click.

 

• ● Micro-Vlogs: Mini vlogs are so much in trend these days, viewers really enjoy snippets of your daily life activity.

 

• ● AI-Generated Shorts: Many creators are using AI tools, mixing trending music, animation to create engaging content.

 

How Brands Can Leverage These Trends

• ● Hook early by capturing attention in the first 3 seconds
• ● You can repurpose one content on multiple platforms
• ● Add subtitles for increasing engagement and accessibility rates
• ● Keep tracking retention metrics

 

Final Thoughts

Short-form videos are not just a trend, but it is a strong marketing tool; they are performing so much better than long formats. Retention days of viewers are decreasing so much. Short video content is shaping the future of digital marketing; you should know which videos work for you and focus on that. 

Partner with Vastvik Films, a leading production house in Mumbai with over 15 years of experience in video creation.