How Animated Explainer Videos Help Indian Startups Attract Funding

In this blog, we will understand how an Animated Explainer Video is a secret weapon for startup success.

 

India’s startup ecosystem is increasing, with over 100 unicorns and thousands of early-stage startups emerging every year. Every day, founders are trying to build new big ideas, but getting investors to fund those ideas is not a simple task, especially in this competitive environment. Convincing an investor is not a simple task; it is not just limited to great ideas, but you need to communicate your business model, value, and scalability in a clear and engaging way. For this, Animated Explainer Videos come into play.

Animated explainer video content simplifies complex concepts, grabs attention, and helps you stand out among a crowded room. From Saas to fintech, Indian startups are relying on explainer content.

 

🎬 What Are Animated Explainer Videos?

 

Animated explainer videos are short videos (Usually 60-120 Seconds), and they are professionally created videos that use graphics, voiceovers, animation, and storytelling to explain a product, service, or concept. These videos explain business ideas. These videos are : 

• • Easy to understand
• • Fun to watch
• • Memorable
• • Simplify complex Ideas
• • Cost-effective
• • Easy to update

They are perfect for tech companies, app makers, B2B platforms, and emerging business models.

 

📊 Why Indian Startups Use Explainer Videos to Pitch Investors

 

When you pitch to an investor, you don’t have ample time to explain your idea; they want to understand your idea quickly. A startup pitch video helps explain your ideas clearly and quickly.

Here’s why Indian startups love explainer videos:

✅ Easy to Understand

Technical products are highly confusing, but a video with animation can turn this complexity into simplicity, making it easy to understand by anyone.

✅ Grabs Attention Fast

Investor see a lot of pitch decks, but a short, colorful, and animated video will grab their attention better than long and boring presentations.

✅ Looks Professional

A polished video reflects your startup’s seriousness and shows your care about your business. They look more professional than long, boring presentations.

✅ Helps Them Remember You

Videos are easier to remember than text. When investors watch your top-notch explainer videos, there is a higher chance that they are likely to remember your startup.

✅ Enhances Brand Image

Using high-quality explainer content in your pitch decks, website, and investor emails will enhance your brand’s image and make your brand look professional and forward-thinking.

✅ Increases Retention

Viewers retain 95% of the message when it is delivered through videos (According to Forbes). A powerful explainer will help investors remember your brand.

 

📌 Where Indian Startups Can Use Explainer Videos

 

Explainer videos are not limited to only one pitch; they can be used across different channels. This versatility will allow startups to maximize their ROI. You can use them in :

• 💼 Investor pitch decks
• 💻 Startup websites (hero sections)
• 📱 Social media campaigns
• 📧 Email marketing to VCs or incubators
• 🧑‍🏫 Demo day presentations

 

🌟 Real Indian Startups Using Explainer Videos

Razorpay, CRED, and Groww have used explainer content in the initial stage of their journey. They build their trust with users as well as investors by using explainer videos. Even small startups have realized the importance of explainer videos.

 

🏆 Why Work With a Professional Video Production House?

 

For something as important as an investor’s pitch, it’s better to hire experts and a professional production house. A creative video agency in India, like Vastvik Films, will take care of all your video requirements. With experience of more than 15 years, including script, custom animation, voiceovers (in any language), and professional editing.

Also Read: Why Your Brand Needs a Video Production Partner, Not Just a Vendor

 

💰 What’s the Cost of Animated Explainer Videos in India?

 

In India cost of an animated explainer video costs between ₹25,000 and ₹1,00,000. The price of a video varies from video to video depending on these factors:

• • Length
• • Animation style
• • Voiceover language
• • How fast do you want it?

 

✅ How to Make a Great Pitch Video

 

You should follow this simple structure for making an animated explainer video for a pitch.

• • Start with a problem and how other brands or products failed to solve it.
• • Show your solution by explaining your product and how it is solving problems.
• • Explain your future goals and how you are going to achieve them.
• • End with a clear message, A call to action button, or a thank you.

Investors don’t like long videos, so keep it under 2 minutes.

 

🔚 Final Thoughts

 

Animated explainer video is a smart choice, especially if you are an Indian startup looking for funds. These videos will help you simplify your complex ideas. These videos can also work as marketing assets; you can repurpose them on multiple marketing platforms. You should invest in a good production house and don’t risk it with average video. Work with trusted video agencies in India like Vastvik Films.