How to Create Interactive & Shoppable Videos Using AI

AI has changed the way brands used to sell products using videos. Audience loves to watch interactive and shoppable videos. Shoppable videos help to build trust with potential customers, as they can see the features, pros, and cons of the product in a single video, unlike traditional videos, where viewers are passive. With AI, you can now create videos that allow users to interact with elements or explore product features more deeply and even purchase directly.

Learn how to create interactive & shoppable videos using AI:

What are shoppable videos?

Shoppable videos are product-based videos that sellers make to sell their products. These videos allow customers to purchase products directly from the video; they don’t have to watch the full video first, then go to the website to make a final purchase. These videos are so engaging and interactive that viewers get an amazing shopping experience without visiting any physical stores, but when you create these videos using AI, the magic doubles.

 

Steps to Create an Interactive & Shoppable Video Using AI

1. Plan Your Video Strategy: 

Planning your video strategy is very important for a video’s success. 

➤ Start by understanding the objective or goal of your video: promoting a product, educating viewers, or increasing engagement rates.

2. Select the Right AI Tools:

Selecting the right AI tool for creating an interactive video is the most important step. There are many interactive video platforms, such as Wirewax, H5P, or Rapt Media, which allow you to add clickable elements, hotspots, and quizzes into your video.

3. Add Interactive Elements to your video

You can add many interactive elements to your video, such as clickable hotspots that allow viewers to directly explore or purchase products just by clicking. You can also add polls & quizzes to keep viewers engaged and gather customers’ insights.

4. Test, Optimize, and Analyze

Optimize the data and find out which interactive features work for you and which don’t. Also, with available analytics, you can track customers’ purchasing behaviour and shape your future campaigns accordingly.

5. Publish and Promote

Once the video is complete, you can publish and promote it on website landing pages, social media platforms, and also email marketing campaigns.

Read our previous blog on this topic – Top 5 Free AI Video Editing Software

 

Why Brands Should Make Videos Using AI:

1. Improve Buying Decision:

Traditional videos are not enough, and are not interactive. AI makes these videos more trustworthy, engaging, and self-explanatory, thus improving the purchasing decision of the buyer.

2. Increase Conversions:

Viewers can directly purchase the product from these videos, thus increasing the conversion rates.

3. Personalized videos:

AI can track viewers’ buying behavior and show them content based on that, which increases the purchasing, and viewers love this personalization.

4. Data-Driven Insights:

AI analytics can track customers’ buying behavior and their preferences, which can help you resonate and make future campaigns around it.

5.  Stay Ahead of Competition:

Many brands are using AI in video marketing. To stay ahead of your competitors, you should definitely include AI in your marketing strategy and start making shoppable videos using AI.

 

For more insights on AI in digital marketing, check out this HubSpot guide

 

Conclusion

AI is not replacing traditional videos; rather, it is enhancing them. Creating interactive and shoppable videos using AI is definitely the best decision, as it will help the brand grow. You can create a shoppable video using AI by following the steps that we mentioned above, but if you need a professional production house for your video requirement, you can contact Vastvik Films, a leading production house in Mumbai & Chandigarh with over 15 years of experience in video creation services.

Check out our Portfolio: Vastvik’s Portfolio