Explainer vs Commercial Video: Find the Right Fit for Your Brand

In this fast-growing digital world, video content has become one of the most important tools for marketing. Explainer video and commercial video formats are the two most common formats used by Indian brands. Many businesses are so confused about these video formats, and it becomes a very difficult task for them to choose between them. While both videos serve your message, there is a difference in their format, tone, purpose, and approach. Understanding the difference between explainer and commercial videos will help you choose the right video format for your brand and so that you can elevate your brand. In this blog, let us break down the difference between the two formats for you.

What Is an Explainer Video?

An explainer videos are designed to simplify the complex product, service, or idea for you. These videos are usually short, animated, visually appealing, and include motion graphics, which make concepts easy to understand. 

These formats are mostly used by startups, SaaS companies, and service-based businesses to demonstrate how the business works. These videos are easy to understand for both literate and illiterate, and without any language barrier. If you think that your product or services are difficult to understand, go for an explainer video. Explainer videos are so much in trend; these videos are evolving, and now you can also combine them with AI videos.

Example- A 2-minute animated video showing how your app works and solves customers’ genuine problems.

You can read our previous blog, where we have discussed: How Animated Explainer Videos Help Indian Startups Attract Funding

What Is a Commercial Video?

Commercial videos are the advertisements you see on TV, YouTube, or social media that specifically highlight the product, brand, and lifestyle in a catchy and memorable way. Commercial videos focus on promotional and emotional connections. These are usually visually appealing and high-quality ads; their main purpose is to evoke emotions and connect with viewers. These videos are used by brands that want viewers to recall them. Commercial videos have a higher budget compared to explainer videos. These videos are usually short.

Example- A- 30-second ad of a food product showing a family sitting together enjoying and eating, promoting a food brand’s warmth and trust.

Conclusion

Which One Should You Choose?

Now you must have understood the difference between the video formats, so you can choose easily. Both videos are different in terms of their length, purpose, tone, or idea; you can choose the format that perfectly aligns with your brand. If you think that your product or services are difficult to understand, go for an explainer video. If you want to build an emotional connection, go with a commercial video. Still confused about which format to choose? Don’t worry, you can contact Vastvik Films, a leading production house in Mumbai and Chandigarh, with over 15 years of experience in video production services.