Rise of Regional Language Videos in India’s Marketing

India’s digital landscape is growing rapidly, and we are witnessing a great rise in regional language videos in Indian marketing strategy. With the increase in the usage of the internet and affordable smartphones, content consumption in native languages has skyrocketed, making brands use local languages like never before.

 

Why Regional Language Videos Are Gaining Popularity

 

According to a report by KPMG and Google, almost 90% of internet users in India prefer content in their local language. It is very important to include regional languages in your marketing strategy to connect with your target audience.

From Tamil and Telugu to Marathi, Bengali, and Malayalam, the audience is more engaged when content is in their native tongue. Regional language raises familiarity, emotional connection, and deeper trust among viewers.

 

The Impact on Brand Reach and Engagement

 

Brands that have used regional language in their videos have seen a remarkable increase in engagement and conversion rates. Viewers feel they are valued, seen, heard, and understood, which will also build trust with the brands.

For example, a South Indian-based company has witnessed a 47% jump in their engagement when they started to launch their videos in Telugu and Tamil. This is the perfect example of how a regional language can improve your brand’s reach.

Platforms like YouTube and Facebook allow you to target features, which can help you easily target by language and geography, which will make it convenient for marketers to reach specific demographics.

 

Platforms Behind the Growth

 

Many platforms are helping regional language videos grow in Indian marketing and reach more people :

1. YouTube India: It has more than 500 million users, and a large number of people watch videos in languages like Tamil, Telugu, Marathi, and Bengali.

2.ShareChat & Moj: These Indian apps are so popular for their regional content. They are best for those who prefer regional language videos.

3. Instagram Reels: People from small towns are creating so many videos in their native language. Many of the viral reels are from small towns only in their native language.

 

Benefits of Using Regional Language Videos

 

1. Wider Reach: Your video can reach small cities, towns, which will result in the brand’s presence.

2. Better Engagement: There is a higher chance that people will react to your videos and interact by liking, commenting, or sharing the video.

3. Higher Conversion: Regional content will help in building trust, which will lead to more sales.

4. Reduce competition: Fewer brands are producing regional content, which will reduce your competition.

 

Challenges and How to Overcome Them

 

Despite so many advantages of regional language video, some brands still hesitate due to translation difficulties or fear of misinterpretation. Here’s how to overcome those:

1. Use a native speaker during script writing or voice-over, as it will preserve authenticity.

2. Avoid direct translation: Word-for-word translation changes the whole meaning of the sentence instead of translating the whole message.

3. Include local creators and influencers: They understand the culture well.

 

The Future Is Regional

As India’s digital audience continues to grow, the rise of regional language videos in India’s marketing will become even more crucial. It is becoming part of the video marketing strategy. It is not just a digital marketing strategy anymore, it’s about culture, trust, and reliability.

 

Final Thoughts

The trend for regional videos will continue in the future. It’s always better to adapt changes as per the requirement. Subtitles are equally important for any video. You can read about the importance of subtile here.

Collaborate with the amazing video production house Vastvik Films, with more than 15 years of experience in video production across Pan-India.