Why Explainer Videos Increase Conversions

Introduction

Grabbing customers’ attention has become more challenging than ever, with a lot of competitors and increasing digital awareness grabbing customers’ attention is so challenging. Explainer videos are so powerful; they help brands to convey their message in a simple way, and they connect you with your audience, which will significantly increase conversions and improve marketing effectiveness.

The Power of Explainer Videos

A website featuring explainer videos can increase conversion up to 80% compared to heavy text content, as per a recent study of marketing trends. An explainer video combines visuals, audio, and storytelling to create an amazing experience. Explainer videos help to build trust and authority for your brand. In the indian market, video content is so powerful because people rely so much on digital platforms for purchasing decisions. You can read our previous blog where we have explained Explainer vs Promo Video: Which Format Works Best for Brands?

An explainer video offers more benefits despite increasing sales:

• ⚫  Boost engagement rates with great visuals.
• ⚫  It lets you give product specifications and usage
• ⚫  Build brand trust & credibility with real-time stories.
  
• ⚫  Multi-Platform Reach – you can repurpose videos across multiple platforms, which will increase your reach.
  
• ⚫  Reduced Customer Support Queries, with clear instructions, explanations, and FAQ, it will save time for both customer and business. 
• ⚫  Competitive Advantage – Companies using explainer videos look more professional and trustworthy, which will help your brand to stand out among the crowd.
  

The Psychology Behind Higher Conversions

Humans naturally love storytelling. Explainer videos make this storytelling more interactive by adding visuals, audio, and narration that further enhance understanding. An explainer video gives confidence to customer about how their problem will be solved by using your brand’s product; this psychological effect ultimately helps your business boost higher conversion rates by reducing cart abandonment rates. Audience retention gets more information from videos than plain text alone. For more insights into the visual content, read here: HubSpot 

Conclusion

Explainer videos are so powerful for your brand. It has now become important for brands that aim to increase conversion rates. Likewise, investing in a good production house is also important; the production house should be able to understand your vision and message and shape videos accordingly. Brands should collaborate with an experienced and professional production house like Vastvik Films, with over 15 years of experience in video production services.