Gone are the days when television was the King of marketing. Advertising has changed a lot, and it will continue to evolve. Today, companies have numerous options at their fingertips for advertising their product or services. From TV ad films to social media platforms, companies have so many options to choose from. With so many options, confusion arises about which…
AI has changed the way brands used to sell products using videos. Audience loves to watch interactive and shoppable videos. Shoppable videos help to build trust with potential customers, as they can see the features, pros, and cons of the product in a single video, unlike traditional videos, where viewers are passive. With AI, you can now create videos that…
Introduction: India Is Entering a New Age of Interactive Storytelling Indian brands are going beyond traditional video formats and have started using immersive video formats to create videos that feel more real, emotional, and unforgettable. Immersive videos are the new format of video that makes viewers feel that they are inside the video, and viewers can look around, interact with…
Bangalore is known as the tech capital of India, but last few years, the city has also become a powerful video production hub for creators. Many brands, from startups to global brands, are turning to Bangalore for creative video content. Bangalore is now competing with Mumbai and Delhi in video production. In this blog, we will understand what exactly is…
Video marketing was mostly seen in metro cities like Mumbai, Delhi, and Bangalore for a long time, but with growing digital India, today, smaller cities are becoming powerful new markets. Video production in tier-2 and tier-3 cities in India is emerging as one of the best and exciting opportunities in the creative and marketing world. These regions are full of…
In this fast-growing AI digital world, video editing is also evolving. AI is not replacing editors but enhancing them. With a lot of AI tools available, many complex editing tasks are simplified. Using these AI video editing software tools, creators not just save time but can save money too. By using the right AI tools, you can create stunning visuals…
Introduction: Why Real Estate Needs Video More Than Ever The Real Estate market in India is growing at a massive rate, and competition is more intense than ever. Visuals play a very important role in helping properties to stand out. Buyers now prefer to see online listings first and then physical visits; that’s where real estate video production becomes a…
In this fast-growing digital world, video content has become one of the most important tools for marketing. Explainer video and commercial video formats are the two most common formats used by Indian brands. Many businesses are so confused about these video formats, and it becomes a very difficult task for them to choose between them. While both videos serve your…
Corporate videos have become an essential tool for businesses to communicate their message, explain their mission, explain their services, showcase products, and connect with clients. Corporate videos are so much in demand, and almost all businesses are doing this; it’s not just a tool for communication, but it’s also a great marketing tool. Knowing how to shoot corporate video will…
Creating high-quality and well-scripted video is half the battle; the other half is its distribution. Your video will be useless if it doesn’t reach the right people, platform, or at the right time. With so much competition and strategy, it has become very difficult to choose the correct platform for your video. Not one platform works for all. For maximum…
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