Are Animated Explainer Videos Dead Or Alive Now?

Introduction

In this fast-evolving digital world, one question often arises: Are Animated Explainer Videos Dead, Alive, or guided by AI? In this blog, we will clear all your doubts related to explainer videos. Explainer videos are used to simplify the complex process, product, or service. With evolving marketing trends, these videos are also evolving for multiple platforms; they are evolving to shorter, AI-driven videos.

 

The Evolution of Animated Explainer Videos

Animated videos were originally designed to simplify complex concepts. Startups use them to explain their product or service, SaaS companies use them to demonstrate their services, and the pharma industry uses them to explain how their medicine works. These videos have a wider reach because they are easy to understand by laymen and the illiterate as well. Animated explainer videos are far from being dead; they are still trending, in demand, and impactful, but they have evolved according to the evolving marketing trends. Platforms like Instagram, YouTube, and Facebook are reshaping their content according to their viewers. They have evolved these videos into shorter versions with AI inclusion.

 

Trends Shaping the Future of Explainer Animation

●  AI-Generated Animation: There are many AI tools available today that are so professional and reduce a lot of production time.

●  Interactive Explainers: Make more engaging videos by adding a clickable element.

●  Regional Language Focus: In India, the trend for making videos in regional languages is increasing to reach a broader audience.

●  Short-Form Adaptation: 2-minute explainer videos are now shifting towards 30-second snackable versions for social media platforms.

 

Why Animated Explainer Videos Still Work

● Clarity and Simplicity: With this, you can convey your complex message clear and simple to understand way.

● Cost-Effective Marketing: It is the best choice for small business owners. Compared to live shoots, animated explainer videos offer flexibility and are budget-friendly.

● High Engagement Levels: These videos are so interactive and simple to understand, which in turn increases engagement rates.

● Global and Local Adaptability: With an increase in the trend for regional language videos, these videos are reaching globally.

 

Are Animated Explainer Videos Dead?

The simple answer is NO, they are not dead, and are evolving with the current trends and marketing requirements. Whether it is a product demo video, an explainer video, or a service-related video Animated explainer video will always remain a powerful digital marketing tool. 91% of businesses now use video as a marketing tool and have received amazing results (according to HubSpot).

Read our previous blog where we explained: Explainer vs Promo Video: Which Format Works Best for Brands?

 

Final Thoughts

From AI tools, localization, and trends in social media, animated explainer videos are more alive than ever. For businesses that want to explain their complex content animated explainer video is still a smart choice. 

Want to create an animated explainer video for your brand?

Contact Vastvik Films leading production house in India, that keeps on going with new trends and shapes their services accordingly.