Ad Film Production for Digital vs TV: Key Differences and How to Optimize for Each

Gone are the days when television was the King of marketing. Advertising has changed a lot, and it will continue to evolve. Today, companies have numerous options at their fingertips for advertising their product or services. From TV ad films to social media platforms, companies have so many options to choose from. With so many options, confusion arises about which format they should select. In this blog, we will break down digital vs TV ad film production, explain the key difference, and how to optimize for each.

What Makes TV Ad Films Special

TV commercials have been the king of marketing for decades, and still, they’re creating a powerful impact. Here’s why:

● Massive reach and credibility: TV commercials can reach millions of viewers at once, making the brand awareness much stronger. Television ads are often perceived as genuine by viewers, which helps in building trust and credibility for your brand. Television is always considered a trusted and reputable medium. (filmology.com.sa)

● Emotional Storytelling: TV ads’ greatest strength is that they build an emotional connection easily. With strong storytelling, good visuals, powerful jingles, and taglines, these ads are not easy to forget, and they stick with viewers’ minds for a long time.

● Perfect for Big Campaigns: Television is ideal for running a massive campaign, or for a product launch or brand campaign on a large scale. It has mass reach, which allows you to reach multiple viewers at the same time.

 

➤ Some challenges to keep in mind: 

• ● Expensive: Compared to digital ads, airing and producing TV ads are much costlier.
• ● Less targeted: TV commercials don’t have a feature for detailed targeting, which means these ads can’t ensure that they are reaching the correct person.
• ● Harder to track results: TV can’t provide real-time data, thus making tracking a very difficult task.

 

➤ Best Fit Industries for TV Ad Films:

• ● FMCG (Fast-Moving Consumer Goods)
• ● Automobiles & Automobile Launches
  
• ● Telecom
  
• ● Consumer Electronics
  
• ● Luxury Goods
  
• ● Entertainment
  
• ● Retail Chains
  
• ● Banking & Finance

 

What Makes Digital Ad Films Special

Digital videos are the new favourite for brands and are very much in trend. Here’s why:

● Flexible budgets:  Brands don’t need a huge budget to run digital ads; they can start with a small amount or at very normal prices. Budget is one of the reasons many brands are shifting towards digital Ad films.

● Precise targeting: In digital Ad films, you can reach the exact audience you want to target. Thus increasing the conversion rates.

● Trackable results: Digital Ads allow brands to measure results and analyse performance metrics. You can shape your future campaign on this basis.

● Engaging and interactive: Digital Ads are more engaging and interactive; they have many interactive features, such as sign-up, website visits, or direct product purchase.

➤Some challenges

• ● Less prestige: Digital Ads are less prestigious compared to TV ads.
• ● Short attention spans: Online viewers have shorter attention spans, and they scroll really quickly.
• ● High competition: Because of budget flexibility, every brand is on a digital platform, thus increasing the competition for your brand.

 

➤ Best Fit Industries for Digital Ad Films:

• ● Startups & SMEs
  ●E-commerce & Online Retail
  ● Online Services & Apps/Software (SaaS, EdTech, Fintech)
  ● Health & Fitness
  ● Travel & Tourism
  ● Entertainment Platforms & Social Media Campaigns
  ● Local Businesses

When to Use TV, Digital, or Both

• ● Use TV if you want a broad reach, brand’s credibility, and emotional storytelling
• ● Go with digital for targeted reach, engagement, and measurable ROI
• ● Consider using both or a hybrid approach for both awareness and engagement
  

Conclusion

Both platforms have their own features. Which platforms work best for you depends on your video type, budget, or campaign objective. For maximum reach, emotional storytelling, and brand credibility, TV ads are ideal. For audience targeting, real-time analytics, or budget flexibility, digital ads are best. You can use a mix of both TV for creating awareness and digital to engage with your audience directly. 

Looking for a production house for a video requirement?

Contact  Vastvik Films, your one-stop destination for all video-related services.