Immersive Videos: The Future of Indian Brand Storytelling

Introduction: India Is Entering a New Age of Interactive Storytelling

Indian brands are going beyond traditional video formats and have started using immersive video formats to create videos that feel more real, emotional, and unforgettable. Immersive videos are the new format of video that makes viewers feel that they are inside the video, and viewers can look around, interact with the environment, or objects. Immersive video formats are so much in trend and are so popular among the young generation. These videos include technologies such as  VR (Virtual Reality), AR (Augmented Reality), and 360° cameras.

Types of Immersive Videos

1. 360-Degree Videos

These videos are shot with a special camera that has features that capture everything around them. Viewers can drag the screen or move their phone to explore the surroundings or the scene. This video format is best for real estate companies.

2. Virtual Reality (VR) Videos

This format takes storytelling to a completely different level by taking the viewer into a fully digital and computer-generated world. They are created using special 360° or CGI-based cameras, which make the experience feel extremely real and interactive.

For example: Test driving a car in a VR environment without actually being in the car.

3. Augmented Reality (AR) Videos

Augmented Reality (AR) videos blend the real world with digital objects. Unlike AR video, it doesn’t change the environment, but rather adds virtual elements to your existing environment. You can experience it through your smartphones, tablets, or AR-enabled smart glasses.

For example, placing a digital sofa into your living room or applying makeup using your camera.

To understand AR technology better, you can read this Augmented Reality – Wikipedia

 

Why Indian Brands Are Choosing Immersive Storytelling

1. Higher Engagement Levels

Immersive video format transports the viewer into the story instead of just making them watch from the outside. These videos are so entertaining that they keep the viewer engaged for a longer duration compared to traditional videos. They are doubling the dose of entertainment.

2. Realistic Product Walkthroughs

These videos build the trust and credibility of the brand by showing the real view of the product and its surroundings. 360-degree videos are mostly suitable for real estate developers. With this format, they can show the surroundings of their real estate project, which boosts the confidence among the buyers.

3. Strong Emotional Impact

People remember experience more than just storytelling. AR and VR videos give an amazing experience to viewers, which they remember for a longer duration compared to traditional video formats.

4. Build trust

These videos build trust and increase the credibility of your brand by showing viewers the actual, real look of your product. With a 360-degree format, you can also show them the surroundings.

5. Explaining complex products

You can explain or simplify your complex product with the help of these videos. These videos are easy to understand for anyone.

6. Increasing viewer retention

Viewers’ retention rate is decreasing day by day; keeping them engaged for a longer duration has become a very difficult task. Immersive videos grab attention very quickly; they are so interesting that they can keep viewers engaged for a longer duration, thus increasing the retention rate.

7. Improving decision-making

Product pictures don’t convince buyers to buy the product, but with immersive videos, viewers can feel the product, see its features more accurately, and thus these videos improve the decision-making of customers.

 

Why Immersive Videos Work So Well for Indian Audiences

• ➤ Grabbing attention

• ➤ Building trust

• ➤ Explaining complex products

• ➤ Improves decision-making

• ➤ Increasing viewer retention

 

Industries in India Benefiting the Most

• ➤ Real Estate

• ➤ Tourism

• ➤ Education & E-learning

• ➤ Automobile

• ➤ Fashion & Beauty

• ➤ E-commerce

• ➤ Healthcare

• ➤ Hospitality

• ➤ Corporate Training

• ➤ Entertainment & Events

 

Conclusion

Immersive video formats are growing so much in India, and many brands are understanding their importance and using these formats for their products. AR, VR, and 360° videos help brands to build trust, enhance the viewer’s experience, and improve storytelling.

Production houses have also realised the growing demand for immersive videos, and they are also adding them to their services. 

Want immersive or normal video for your brand?

Contact Vastvik Films leading production house in Mumbai, with over 15 years of experience in video creation. 

Checkout: Vastvik’s Portfolio