Product Photography vs Product Video: Which Drives More Sales in India?

In today’s fast-growing digital world and online presence, businesses are competing for attention more than ever. Many businesses are not sure about the format they should go for: photos or videos? Both formats have their own advantages, but you should know how a product photography service or a product video can affect customer decisions and can help brands choose the right marketing strategy.

The Power of Product Photography for Indian Brands

A high-quality image can make your product irresistible. A creative product photography service can highlight emotions, features, details, and texture that grab instant attention. In India’s e-commerce, images often play a very important role; images create the first impression of the product, which can make or break your sale. Professional photographers use lighting, angles, and the best cameras to showcase your product’s true appeal. Good visuals not only attract buyers but also build trust and credibility. 

Many e-commerce platforms like Amazon and Flipkart rely on still images because they decrease the loading time, are easy to compare, and list. For many businesses or startups, product photography in Chandigarh or other major cities offers an affordable and impactful way to get professional results. 

Why product photography works:

• ● Boosts brand’s trust and professionalism
• ● Perfect for static digital ads and online stores.
  
• ● Requires less data and time for consumers to view.
  
• ● Cost-effective for bulk listings.

However, with a decreasing retention rate, still images alone won’t work wonders.

 

The Rise of Product Videos in India

With a change in the viewers’ retention and engagement rates and advancements in marketing strategies, there has been a rise in product videos in India. Videos allow brands to tell a story and build emotional connections. Product videos grab attention quickly and increase engagement rates. Platforms like YouTube and Instagram allow you to sell your product through videos. Videos show the exact features and highlights of your product and drive more sales. 89% of consumers say watching a video convinced them to buy a product or service. (According to the Wyzowl study)

Why product videos work:

• ● Increase engagement rate
• ● Decrease skip rate
• ● Improve decision-making power
• ● Can be shared across multiple platforms
• ● Increase trust and credibility

 

Indian Market Perspective

India is a diverse country, and one format doesn’t work for all. Urban viewers are engaged with videos, but viewers from tier 2 and tier 3 still rely on strong images for trust building. It’s very important to study your audience first and keep your format based on that.

You can read our previous blog where we have discussed: How Video Makes Your Listings Stand Out in India

 

Product Photography vs Product Video: What Works Better?

 

Feature	Product Photography	Product Video
Engagement	Static	Dynamic & emotional
Cost	Lower	Higher
Ideal For	Catalogs, Ads, Websites	Social Media, Product Launches
Conversion Power	Moderate	High
Viewer Retention	Short-term	Long-term

 

Conclusion

Which converts better: photos or video?

The smart marketing move is to keep a mix of both. Using both product photography and product video production will help you to increase your ROI. Stunning photos drive a quick view, while videos keep them engaged. Combination is the best marketing strategy. You should understand your audience first and plan your marketing campaign accordingly. There are many leading production houses in Mumbai that provide both product photography and product videography services. One such production house is Vastvik Films leading production house in Mumbai with over 15 years of experience in video production services.