Explainer vs Promo Video: Which Format Works Best for Brands?

In a fast-evolving digital marketing world, Video Content is no longer optional but essential. Businesses are mostly confused and wonder: which format works and delivers the best results – explainer videos vs promo video? Choosing the right video style is very important because it can keep your audience engaged or can lose their interest if the format is not right. Both format serves unique purposes.

Let’s understand each format, its uses, and impact:

 

What Are Explainer Videos?

Explainer videos are made to educate your viewers and simplify complex things. They are designed to explain your services, product, or process in a clear easy to easy-to-understand way.  The main purpose is to educate your audience. These videos focus on educating customers first, then on conversion.

Use explainer videos for businesses to:

➤  Introduce a product or service clearly

➤  Help viewers understand complex ideas

➤  Onboard new customers or employees

➤  Build trust by clarifying benefits

They are Best for:

➤  Tech companies explaining software, apps, or IT services

➤  Manufacturers of complex products

➤  Educational institutions

➤  Startups need to clarify a new idea

➤  B2B businesses looking to build credibility through clarity

 

What Are Promo Videos?

Promo videos are very different from explainer videos. Promo videos are created to grab attention and drive action quickly. It focuses on conversions rather than education. These videos are fast-paced and emotional. They highlight benefits, special offers, and limited-period deals and create excitement around a brand or product. They are mostly short videos of duration 50-60 seconds and rely on strong visuals and music, and their whole purpose is to drive viewers towards CTA.

Brands use promo video marketing to:

➤  Launch new products or services

➤  Run ads on social media or YouTube

➤  Build brand awareness videos for campaigns

➤  Promote events, seasonal offers

They are Best for:

➤  Event organizers promoting sales, launches, or concerts

➤  Lifestyle and fashion brands targeting social media engagement

➤  Restaurants, gyms, and local businesses are driving seasonal offers

➤  Startups want hype and fast visibility

➤  E-commerce & Retail brands 

 

Explainer or Promo? Choose the Right Format

How will you choose between the two? The answer is it depends on your goal, audience, and platform. 

You can choose an explainer video :

➤ When you want to educate your audience.

➤ To build trust

➤  If  your services are hard to understand

➤  When the product is complex.

Choose promo videos :

➤  When you need fast engagement or sales

➤  You’re running ads or social media campaigns

➤  You want to create hype and grab attention

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The best strategy is to use a mix of both videos. Many corporate video production companies in India may create a 90-second explainer video for the website and produce a 30-second promo video for social media ads to boost reach.

 

Combining Both for Maximum ROI

Don’t follow one format. The best strategy is to combine both formats and gain maximum benefits. Understand your goals and requirements first. Begin with promo videos to grab attention, followed by an explainer video to make them understand your brand. This approach will capture interest and build trust, resulting in high conversions and engagements.

Learn how video content drives user interaction in this insightful Forbes guide to video marketing.

Final Thoughts

You should partner with an efficient production house for your video requirements, which should not just know about video making but also have great knowledge of marketing, and will be able to guide you.

The debate between explainer vs promo video is not about which is better, but about which works best for your goals. First, you need to understand your goals and what you require from the video, then plan your marketing video accordingly. For maximum benefit, use a mix of both videos.

Want to elevate your brand with amazing videos?

Contact professional production houses like Vatvik Films, with over 15 years of experience in video production.